Did you know that something as easy as adding images on your blog post can quickly increase your subscribers, followers, leads and eventually web traffic? According to Jeff Bullas, articles with Images attract more views (of about 90%) as compared to those that lack the visual content. According to him, any blogger who has an ambition of being the best should always consider using free images in his blog posts. That said, here are three simple data-driven tips which can quickly help you maximise the image usage option in all your blogs.
Use images of real people
Simply put, people love seeing pictures of other people. According to Jakob Nielsen, pictures of people are usually more engaging as compared to images of other things. Nielsen data showed that many users spend more than 10% of their time looking at pictures of people on a page before reading the biographical content associated with such images. However, data brought out a critical disclaimer which stated that people only paid attention to images which are attractive and of high resolution.
Combine text and photos to increase viewer retention and engagement
In detailed digital marketing research done by Socialbakers, researchers found out that images on Facebook constituted 90% of the most engaging posts as compared to the status updates videos and even links. Even though this data is specific to Facebook, the principle holds for blog content. According to dual coding theory, our memory has two primary forms of retention: imaginal (directly related to the word image) and verbal. According to this theory, pictorial models frequently encode concepts into our memory in a more concrete manner as compared to the abstract form of verbal ideas.
Optimize your images so that they can load much faster
Despite the fact that the days of dial-up sluggishness are gone, we still desire quicker load times, especially when visiting a web page for the first time. As you may already know, fast load times are crucial for SEO purposes, and the primary source of lag is typically considered to be clunky plugins and huge images. According to research, many people hate slow load times. Thus, as a blogger, it is paramount to always work towards having images that can quickly load when clicked. This way, you will avoid losing the value of the model you have used but also get a chance to retain your online visitors.